Alex is a designer maker specialising in hand embroidery. Her work is created by updating and reinventing traditional embroidery techniques. A passion for creating pattern and surfaces through colour and texture is key in her practice. She creates high end luxury statement pieces which focus on a high technical embroidery skill level, for use within costume and haute couture.
'Faith and Fears' her current collection, is a series of sculptural, but wearable headpieces. It explores the idea of the conflict and contrast between these two themes, and takes inspiration from the Byzantine mosaics in Sicily and her phobia of spiders. Through intricate designs and use of embroidery it shows how her fears are overcome by changing the perspective and making them into something so exquisite and beautiful. “Since we cannot change reality, let us change the eyes which see reality.” (Nikos Kazantzakis, n.d.)
Her artistic voice is defined by pushing creative boundaries through sculptural, wearable art and the use of unconventional materials. Embroidery techniques and materials are very varied depending on what works best for her design or concept. However, goldwork, experimental beading and couching are the three recognisable techniques which recur throughout her practice. These can be seen in the current collection, incorporated with the use of straws, fans, scoobies and pipe cleaners, not normally seen in high end embroidery.
Alex graduated from the Royal School of Needlework in 2018 with a BA in Hand Embroidery for Fashion, Interiors, Textile Art. She was awarded two bursaries while studying for her degree from the National Association of Decorative & Fine Arts Societies (NADFAS) and Janet Churm. Her awards include 'Best Metal Thread Embroidery', 'Best Technical Stitch' and ‘Most Promising First Year’ given by the Royal School of Needlework. She has interned for M Industry London and has completed work placements with Alexander McQueen, Zandra Rhodes and Hussein Chalayan.